The Nerd in an AppStart Pricing Smarter
Pricing intelligence for service businesses

Before you give the customer a price, know what the job needs to pay you.

Nerd is job pricing software for service businesses. It works out the real cost behind a job, including labor, overhead and equipment. You see it before you say a number out loud.

The moment

The customer just asked: "How much?"

What the customer seesOne price.
What Nerd sees
Owner LaborLaborOverheadEquipmentJob ExpensesSubcontractorsBreak-EvenTarget Margin

Nerd Intelligence

The questions you already ask yourself

Watch it work

A real catering job, priced live

A $7,195 catering quote — rentals and staff included. Here's what Nerd found underneath it.

Before

Guessing

"This sounds like a good price."

  • Customer waiting
  • Numbers scattered
  • Costs easy to overlook
After

Knowing

"I know what the numbers say."

  • True Cost
  • Break-Even
  • Target Margin → Recommended Price

How the number gets built

One engine. Every number, every time.

True Cost

What the job actually costs to perform.

Break-Even

Where the job stops losing money.

Target Margin

The margin you're trying to make.

Recommended Price

The price built from your costs and your target.

Nerd speaks your business

Six trades. One pricing engine.

Pressure Washing

"2,500 sq ft driveway. Two workers, one running equipment. What should this job pay?"

Then Nerd shows you the answer — True Cost through Recommended Price.

Pricing

Nerd, Nerd Pro, and Nerd Plus

Nerd

$49/month

Core pricing and business workflow.

  • All six trade pricing modules (Pressure Washing, Catering, Lawn, General Labor, Security, Mechanic)
  • Customers, Jobs, Quotes
  • Invoices & Payments
Start with Nerd

Nerd Pro

$79/month

Everything in Nerd, plus profitability and operational control.

  • Everything in Nerd, plus:
  • Estimate vs. Actual
  • Profit Intelligence
  • Saved Job Templates
  • Recurring Work / Contracts
  • Scheduling + Crew Assignment
Start with Nerd Pro

Nerd Plus

$129/month

Everything in Nerd Pro, plus Recovery Hunters revenue intelligence.

  • Everything in Nerd Pro, plus:
  • Recovery Hunters: Detect
  • Recovery Hunters: Prioritize
  • Recovery Hunters: Recover
  • Recovery Hunters: Prove
  • Recovery Hunters: Measure
Start with Nerd Plus

Straight answers

Before you sign up

Does Nerd choose my price for me?

No. Nerd calculates a recommended price from your real costs and target margin. You decide what to charge.

Can I override the number?

Yes, always. Override the final price and Nerd recalculates your real profit, margin, and revenue per hour live.

Does my own labor count?

Yes. Owner labor is treated as a real cost in every calculation, not absorbed for free.

What about subcontractors?

Subcontractor cost is tracked separately from your labor burden, so it's accounted for without distorting your crew cost.

Does Nerd include overhead?

Yes — overhead is allocated into every priced job based on the time the job actually takes.

Does it include equipment?

Yes. Equipment operating cost is allocated the same way, based on elapsed job time.

Which types of businesses can use it?

Six trades today: Pressure Washing, Catering, Lawn/Tree, General Labor, Security, and Mechanic/Auto Repair.

What happens after I enter the job?

You get a recommended price, your Nerd Check status, and an editable quote you can send to the customer in seconds.

What's different between the three plans?

Nerd ($49/mo) covers core pricing and workflow. Nerd Pro ($79/mo) adds profitability tools and scheduling. Nerd Plus ($129/mo) adds Recovery Hunters revenue intelligence.

Do I pay per user?

One flat price per business. No per-user fees, no matter how many people on your crew use Nerd.

The next customer asks "how much?"
Before you answer, know what the job needs to pay you.

Start Pricing Smarter

You do the work. Your Nerd does the numbers.

Your jobs and customer data stay yours - we don't sell it, and you can export it.